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SEM - Search Engine Marketing

What Is Search Engine Marketing?
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). When someone searches on Google, Bing, etc, SEM and SEO efforts influence the results, your website, that show up.

While SEM once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising. Search engine marketing is frequently referred to as paid search or pay per click (PPC).

Search engine optimization is focused on improving your site in order to increase your organic search engine rankings. SEO primarily revolves around placing keywords strategically throughout the site (H1 tags, body content), link building, establishing site authority and using meta data that's crawlable by Google.

SEM marketing will position you in the paid search results, while SEO will help you rank well organically.

With search engine marketing, you pay to show your ads to users who are actively searching for the keywords you're targeting. You don't need a high site authority in order to be able to show up on the first page of Google when you have advertising dollars to pay for it.

It's always a good idea to optimize your site according to SEO best practices. You want to lay out a solid foundation that will put you as far up in the SERPs organically as possible.

Utilizing search engine marketing, can significantly speed up your ability to build your brand and your client base. It will put you in front of target audiences who are actively searching for products, services, and brands just like yours. You want to appear at the very top of their searches in order to learn about and purchase your products and services.

305 Spin has been providing Digital Marketing Services focused on SEM and SEO for over 10 years. As long time developers and web hosts, we understand what makes SEO really work. We are also able to quickly get your message to your audience without delays as we can provide all the elements of Digital Marketing from planning and research to development and campaign management. 305 Spin manages SEM Campaigns with ad spend budgets from $2,500 to over $100,000 per month.

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